Why Is Clear Branding Important? | Kaloutas

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Why Is Clear Branding Important? - Custom Commercial Painting in Woburn, MA

What are the real ben­e­fits of paint­ing your com­mer­cial prop­er­ty?

How about sur­face pro­tec­tion? Sure! Main­tain­ing a clean, pro­fes­sion­al appear­ance? Def­i­nite­ly. Pre­vent­ing dam­age and decay that only gets hard­er and hard­er to reverse? Absolutely.

These are all good points, but there’s anoth­er ben­e­fit of paint­ing that shouldn’t be over­looked: branding.

Pack­ag­ing your prop­er­ty in con­sis­tent, rec­og­niz­able col­ors makes your busi­ness more than a busi­ness, but a famil­iar face. At a glance peo­ple know who you are and what you offer. There is a lot of pow­er in this!

We recent­ly had the oppor­tu­ni­ty to help trans­form a build­ing in Woburn, MA, into a rec­og­niz­able, fresh loca­tion for U‑Haul. This involved some unique paint­ing process­es, design, and col­lab­o­ra­tion, so we want­ed to share the details with you here.

First Things First — Our Prepa­ra­tion Process

The build­ing we would trans­form stood out stark­ly against the slate-col­ored sky. The prop­er­ty was, for lack of a bet­ter word, tired, with worn grey paint and odd high­lights that looked a lit­tle like maroon’s less attrac­tive cousin.

Because the build­ing need­ed refresh­ing in addi­tion to paint, we began by pow­er wash­ing the sur­faces. As we’ve dis­cussed before, this removes any dirt, debris, or oth­er loose mate­ri­als that are hang­ing on. After a thor­ough wash­ing, we also com­plet­ed mason­ry repairs and caulking.

As is often the case, our work sched­ule need­ed to be care­ful­ly woven in and around that of the oth­er trades at work. Our goal is always to oper­ate in a way that’s both con­ve­nient for oth­ers and still allows us to fin­ish on time. We worked close­ly with the U‑Haul man­age­ment team as well to be sure that we met their spe­cif­ic dead­line needs.

Paint­ing the Cus­tom Pat­terns and Waves

U‑Haul has a very spe­cif­ic, detailed design book that stip­u­lates exact­ly what pat­terns need to be applied and where. As an exam­ple, the dia­mond pat­tern is paint­ed on a 5‑degree angle that starts on one side of the build­ing and then wraps around the rest in its entirety.

The waves and arch­es were recre­at­ed to scale from the artist’s dimen­sions, allow­ing us to repli­cate it exact­ly in life-size. Be sure to click through the slideshow above to see the work we did.

What Exte­ri­or Paint­ing Prod­ucts Did We Use? — Just In Case You Love the Details!

Let’s start with a clos­er look at the primers first. They were all Sher­win-Williams prod­ucts, and included:

  • Bond-Plex — Low odor, adheres beau­ti­ful­ly to met­al sid­ing, and is mois­ture resis­tant (to name just a few of its qualities)
  • Lox­on Mason­ry Primer - It not only makes a long-last­ing, qual­i­ty fin­ish pos­si­ble, but it also seals masonry
  • Pro­Cryl Uni­ver­sal Primer — Among many oth­er attrib­ut­es, this primer offers pow­er­ful anti-cor­ro­sion protection

How about our topcoats?

  • Sher­Cryl — Dries quick­ly, cre­ates very lit­tle odor, resists cor­ro­sion, and more. This is a hard-work­ing paint, per­fect for an appli­ca­tion like this
  • Indus­tri­al Enam­el — Chip and flake-resis­tant, retains col­or beau­ti­ful­ly, and high-gloss (repels dirt)

Do You Have Ques­tions about Your Com­mer­cial Paint­ing Needs?

We are hap­py to say that all the work was com­plet­ed on-time, and this U‑Haul facil­i­ty is up and run­ning in style.

If you have any ques­tions about our indus­tri­al or com­mer­cial paint­ing and floor­ing ser­vices, we would love to answer them! Why not give us a call today?

Kaloutas is New Eng­land’s pre­mier con­trac­tor for com­mer­cial & indus­tri­al paint­ing, floor­ing, and relat­ed ser­vices. Estab­lished in 1987, Kaloutas has become a trust­ed resource for gen­er­al con­trac­tors, facil­i­ties man­agers, and build­ing own­ers from Con­necti­cut to Maine. Our team prides itself on high qual­i­ty work­man­ship, jobs done on time & bud­get, and tack­ling com­plex projects that oth­er con­trac­tors don’t have the expe­ri­ence or resources to han­dle. Con­tact us today for a paint­ing or floor­ing esti­mate, or give us a call at 9785321414 to learn more.

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